Good coaching isn't just about asking questions — it's about having enough lived experience to ask the right ones.
I coach founders, managers and executives at the points where the stakes are real and the answers aren't obvious: scaling past where instinct alone will carry you, stepping up into bigger rooms, making strategic calls that will shape the organisation for years.
The approach
How I think about this work
My definition of success is simple: you don't need me anymore. My goal on every engagement is to make myself redundant.
I've worked this way for twenty-five years — since my early days as a management consultant, when I was placed onsite to solve a specific problem and set myself the goal of solving it so completely that the client no longer needed me. It worked. And then they asked me to solve the next problem. And the next.
Coaching works the same way. The point isn't to become a permanent fixture in your leadership life — it's to build the confidence, clarity and capability for you to keep going without me. In practice, that's how the best engagements naturally end: not with a forced goodbye, but with you realising you're running things on your own and only need to check in occasionally.
Clients
Who I work with
I coach leaders across a progression — from founders finding their feet through to executives making enterprise-scale calls. The work looks different at each stage, but the principle is the same: pragmatic, grounded, and focused on building your capability rather than my utility.
Founders and early-stage leaders.
Bringing a pragmatic and practical perspective grounded in the experience of growing businesses from start-up to thriving. I help founders put in place the leadership practices and operational infrastructure that ensure growing teams feel confident, inspired and enabled — and I can share the practical lessons of things to avoid and things to lock in early to overcome growing pains.
Technology and CX Managers.
Bringing a balanced perspective of business, customer and technology together to complement your talents and grow capability in line with your organisation's needs. This might be project coaching alongside a specific initiative, or longer-term leadership mentorship supporting you through a challenging and complex role.
Executives and senior business leaders.
Providing a strategic perspective on what's possible, what you should expect from your teams, and what you should demand of the work. I mentor executives through complex challenges — particularly those involving strategic use of customer experience and technology to realise organisational objectives — and help get leadership teams aligned on new strategic directions while feeling confident and supported in their own role in the strategy.
I've coached leaders at RACGP, icare NSW, City of Geelong, Telstra, ING, and others.
Differentiator
Why me
Most executive coaches haven't actually done the work. I have.
I co-founded and ran Huddle for fifteen years — a strategic design consultancy that grew from zero to multi-million-dollar annual revenue, working with executive teams across government, financial services, health, and industry. I led customer and product at Super for four years, building and shaping the product experience for a rapidly growing SaaS business. I'm currently designing, building and shipping my own products.
That combination is rare. I'm a practitioner-coach — I bring customer experience, technology, people and business thinking together not because they're the boxes I was trained to tick, but because they're the levers I've actually had to pull. When you bring me a thorny leadership problem, I've usually been on the other side of something similar. That means I can hold proper coaching space and share experience when it helps, without confusing the two.
One question worth asking
When you're speaking to a consultant or coach about entrepreneurship or building a SaaS product business, ask them: "Have you run your own business?"
Most often, the answer is no. These are the desktop consultants — they sound knowledgeable, but they don't have the lived experience of what it actually takes to start, build and grow a successful business.
It's worth knowing.
Engagements
How we can work together
Most engagements start with a short conversation — free, no commitment — to understand what you're working on and whether I'm the right fit. From there, I'll propose a shape that matches your situation:
- Project coach Embedded alongside a specific initiative or transition, typically three to six months, with regular sessions and between-session support.
- Leadership mentor Ongoing sessions supporting you through a role transition or growth phase, typically six to twelve months, with a deliberate arc toward you running things confidently on your own.
- Executive advisor Strategic sounding-board for senior leaders, lighter cadence, ongoing — for when you need a trusted perspective more than structured coaching.
- The next thing, together When an engagement ends well, clients often come back with the next problem. That's how the work has compounded for twenty-five years, and how it still works today.
Whichever shape fits, the principle is the same: senior hands-on involvement, clear communication, and a deliberate plan for you to carry the work forward yourself.
Ready to talk? Book a first conversation →