Neerim Junction, Gippsland, Victoria, Australia.
I do things that help people think and grow.
Builder of digital products. Facilitator of strategy. Regenerative Farmer. Practitioner of natural therapies. Based at Mistwood Farm, Gippsland — where ecology, community and technology intersect.
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30+ years
Building at the intersection of technology, design & people
About
Systems thinker. Dot connector.
I've spent three decades working at the edges where technology meets people — as a consultant, engineering manager, product leader, facilitator and coach. The thread through all of it is the same: helping groups of humans get aligned and make better decisions together.
I co-founded Huddle, a strategic design consultancy, and ran it for 15 years. I led customer experience and product at Super.so. Now I'm building my own suite of digital tools, running a regenerative farm, and practising kinesiology and mind-body therapies.
I hold a core value that a healthy society emerges from a healthy ecology, and that a healthy economy emerges from a healthy society. Everything I do is shaped by the belief that organisations and individuals thrive when they're connected to the systems they're part of.
Regenerative Systems Strategic Design Product Building Mind-Body Medicine Community Governance Facilitation
The short version
- Co-founder, Mistwood Farm
- Regenerative farm in Gippsland
- Builder of FieldWalker, Takoda & This Human chat
- Digital product portfolio
- Co-creator, Huddle Thinking Framework
- Strategic alignment methodology
- Qualified Kinesiologist & Reiki Practitioner
- Mind-body and somatic therapies
- Community governance
- NNEST as part of Noojee forestry transition project
- Married to Dr Melis Senova
- Author of This Human & Design Character
- Father of three sons
- and various farm animals
Current Projects
What I’m up to
I'm drawn to things that give people better access to knowledge, better ways to observe, and better frameworks for thinking—all with the goal of delivering better outcomes.
A regenerative systems company that happens to own a farm. Food forests, strategy retreats, and the Substack journal — exploring what it means to work with land, not on it.
Map annotation and field data tool for landholders, ecologists and land managers. Walk the field, capture what you see, build a living record of your property.
Chat interface to Dr Melis Senova’s book This Human and Design Character.
Kinesiology and acupuncture reference platform. Cross-referenced databases of TCM points, meridians, and balances — built for students and practitioners.
A strategic alignment framework co-created over 15 years of consulting. Helps teams move from misalignment to shared clarity through structured facilitation.
Kinesiology, mind-body medicine and Reiki practice. Supporting people with stress release, stored emotion, vitality, and holistic wellbeing — online and in person.
Background
Where I've been
A career that started in code and evolved through management, consulting, product leadership and natural therapies.
Super.so — Notion-powered websites
2021 — 2025
Huddle — Strategic Design Consultancy
2009 — 2024
Thinkfeat Studios — Strategy & Communications
2006 — 2009
Telstra — Technology and Infrastructure
2003 — 2007
SMS Management & Technology / Fulcrum Consulting
1994 — 2006
GTech Australasia
1992 — 1994
What People Say
Working with Cam
"This strategy workshop was a 12 out of 10…"Andrew Henderson
Global Infrastructure CIO, ING
"Huddle runs the workshops everyone wants to be in."Alan Forbes
Telstra
"This training was the best I have ever experienced! The way you worked together, and revealed the 'meta' process of why you were doing the things you were doing had so many light bulbs go off!"Cath Veronesi
City of Sydney
"Huddle’s people centric design ensured alignment across a challenging stakeholder environment with seven lines of business impacted and approximately 4,000 staff and 1,100 business processes."Luke Knight
Telstra Operations
"I have done a great deal of therapy over the years with both psychologists and psychiatrists as well as various physical therapies and have never achieved as much as I have with Cam."Wellness Client
Kinesiology & Mind-Body Therapy
"After a series of sessions with Cam, I feel like I have joy back in my life. A weight has been lifted, I am positive and hopeful for the future, and my body is healthier than it has been in a long time."Wellness Client
Kinesiology & Mind-Body Therapy
Guiding Principles
How I think about work
01
Ecology first
Everything exists within living systems. The health of the whole determines the health of the parts.
02
Design with people
Whether it's software, strategy, or a healing session — the human experience is the measure of quality.
03
Build to learn
Listen carefully, observe closely, iterate with intent. Progress comes from doing, not planning to do.
Connect
Let’s chat
Whether it's about a product idea, strategic facilitation, a wellness session, or just a good conversation — I'm always open to connecting.
CoachingDesign and BuildFacilitation